Lead Product Designer · Lisbon

15 years of product design. Systems thinker. AI-fluent.

Available for lead product design, design systems, and platform work — with deep fluency in AI-powered workflows.

15+

Years of experience

From McKinsey and WPP to enterprise platforms serving tens of thousands globally.

10+

DESIGN SYSTEMS BUILT

End-to-end systems ownership across fintech, analytics, media, and enterprise — from token architecture to full documentation.

End-to-end

From discovery to delivery

Research, strategy, design, systems, and handoff — owning the full product lifecycle.

View Portfolio

Clients & Collaborators

Selected work

Featured · 2023–2025

MVI — McKinsey Value Intelligence

Corporate finance analytics platform. Built the design system from scratch, led the full design function across a 3-year engagement.

Design systemPlatformFintechEnterprise

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HSBC · WPP

Financial & enterprise products

Consumer banking, enterprise tooling, and creative platform work across two of the world's largest organisations.

BankingConsumerScale

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Philosophy

"Most design problems aren't design problems. They're clarity problems. I've spent 15 years making complex things legible."

I work best at the intersection of strategic ambiguity and execution rigour — where the problem isn't yet well-defined and the stakes are high. My background across fintech, enterprise analytics, and consumer products means I've seen enough patterns to move quickly, and enough edge cases to know when to slow down.

How I work

Discovery

Stakeholder interviews, user research, competitive analysis — the strategic foundation.

Strategy

Personas, information architecture, and success metrics — aligning what we're building and why.

Design

Wireframes to high-fidelity prototypes, in tight loops with engineering and product.

Delivery

Handoff, design QA, and iteration on real-world usage — a beautiful, working product.

Experience

2025 – Present

Design Founder, Independent

Founded an independent design practice building AI-driven product experiences across finance and productivity, partnering with founders and small cross-functional teams from concept to launch. Leading product design for ValueLens, an AI-driven finance platform built with ex-McKinsey colleagues. Operating an AI-native workflow end to end (Claude, ChatGPT, Lovable, Figma Make) across discovery, prototyping and build.

2023 – 2025

UI/UX Design Lead, McKinsey & Company

Led end-to-end product design for a corporate finance analytics platform, resulting in a 30% reduction in time spent by analysts reaching key insights. Designed and scaled a platform-level design system adopted across multiple squads, and managed a team of 3 designers across all workstreams.

2020 – 2023

UI/UX Design Mentor, Springboard

Mentored junior and mid-level designers in product thinking, UX methodology and real-world product workflows. Guided mentees through end-to-end project delivery, portfolio development and career progression.

2013 – 2019

Senior UI/UX Designer, WPP / Hogarth Worldwide

Led product design for enterprise platforms and internal systems for global brands including HSBC, Johnson & Johnson and Nike. Built and maintained scalable UI frameworks and design systems across multiple client accounts, and conducted continuous user research and usability testing to drive adoption and performance.

2012 – 2013

UI/UX Designer, Wish’n’Mix

Owned product design from concept to launch — designing user flows, interfaces and prototypes. Balanced brand expression with usability and scalability across a consumer-facing product.

2011 – 2012

Brand UX Designer, Ticket.com

Designed the end-to-end experience for a transactional consumer product. Optimised purchase flows, navigation and information architecture in close collaboration with founders and engineers.

2009 – 2010

Creative Designer, MySpace

Created and delivered global ad campaigns and orchestrated successful album launches for Green Day, Prodigy and Lily Allen. Led the live launch of the Eurovision project.

2005 – 2009 & 2010 – 2011

Visual / Digital Designer, Yahoo!

Led design for B2C and B2B campaigns across Europe, including the World Cup campaign with David Beckham. Grew into a leadership role — mentoring designers and coordinating cross-team delivery across digital, print and branded content.